Vestido Rojo

BCBSOK is proud to empower Latina women in health and insurance education

Health care and insurance can be complicated topics for anyone, but for those who may not be primary English language speakers or who are new to the concept of insurance, there are additional challenges to overcome. Knowing how to navigate the health system is critical to accessing the right care at the right time in the right setting.

Blue Cross and Blue Shield of Oklahoma (BCBSOK) is investing in programs that enrich the health and well-being of Hispanic communities in Oklahoma. In 2017, BCBSOK partnered with the American Heart Association, providing critical health and insurance information to empower Latina women at the Vestido Rojo conference.

Vestido Rojo, meaning red dress, is an outgrowth of the American Heart Association’s popular heart health for women programming. In 2017, hundreds of women attended the health conferences held in Oklahoma City and Tulsa. The conferences specifically focused on Latina women’s health by providing the tools and resources to educate and fight against heart disease for Latina women and their families. According to the American Heart Association, heart disease is the number one cause of death in women. It also heavily impacts the Latina community.


By supporting Vestido Rojo, we're empowering Latina women to make the positive health decisions.

As part of the conference’s educational outreach, women could participate in health screenings, attend a health cooking class or Zumba fitness class, attend a CPR workshop and participate in a series of Spanish language presentations on the importance of preventative health. BCBSOK’s Latino Community Outreach Specialist Jessica Lozano also provided information to help individuals take advantage of wellness and preventative visits.

“By supporting Vestido Rojo, we’re empowering Latina women to make the positive health decisions,” says Jessica Lozano.

“Women often put families first over their own personal health. Through this event, women learned that they owe it to themselves and to their families to take care of their health.”

Conference attendees could ask questions if they needed additional assistance. BCBSOK had a bilingual customer advocate on hand to assist with insurance questions and highlight the resources BCBSOK offers for Spanish language members.

“Often our Spanish language members are unaware of the bilingual resources BCBSOK offers,” says Lozano. “Instead of having to depend on a translator, members can reach a bilingual customer care advocate by phone who can assist them with a variety of health and insurance questions.”

BCBSOK seeks to serve the entire community to provide the best service available for the best health outcomes.