Teaming Up for Healthy Futures

BCBSOK supports young active lifestyles

As young athletes know, teams find success when they work together to achieve a common goal. That’s why Blue Cross and Blue Shield of Oklahoma (BCBSOK) has teamed up with two organizations to involve young Oklahoma City area students in athletics.

According to the National Federation of State High School Associations, participating in team sports increases school attendance, improves grades, and have higher graduation rates. These exercise habits can help to lead to long-term healthier living as students develop healthy behaviors they carry into adulthood. Because of these health and wellness benefits, BCBSOK wanted to partner with two area organizations to promote active lifestyles among Oklahoma City school children.

Fields and Futures works to increase student participation in sports by rebuilding 42 athletic fields, providing improved resources and professional development for the district’s 250 coaches and creating new opportunities for students to benefit from joining a team. BCBSOK supports the organization underwriting the cost of several field celebrations and coach training for the students and their families who use the fields.

 

BCBSOK is proud to develop relationships among all participating partners to achieve their missions and help to build a healthier and happier Oklahoma.

With access to new fields, trained coaches and local support, there was still a need for equipment. BCBSOK partnered with Cleats 4 Kids (C4K) to provide athletic shoes and safe equipment to students. BCBSOK’s donation helps to empower Oklahoma City youth to live healthier lifestyles and learn life lessons through sports. This unique mission in our community encourages more kids to play sports. C4K changes lives and gives underserved kids hope and self-confidence. The mission also promotes kids helping kids by encouraging kids to give back to their community through philanthropy and volunteer activities.

C4K is dependent on the generous donations of individuals and companies, so BCBSOK provided title sponsorship of the Bedlam Series – the athletics rivalry between the University of Oklahoma Sooners and the Oklahoma State University Cowboys of the Big 12 Conference. This sponsorship helped C4K to engage with new donors and build bridges with the universities for future donations.

BCBSOK is proud to develop relationships among all participating partners to achieve their missions and help to build a healthier and happier Oklahoma.